Tea 101 MasterClass: The Art of Owning a Tea Business
August 3-4 - Chicago
Tuition includes:
1.5 Days of Live Instruction
Digital PDF Copies of Class Presentations
Comprehensive Retail Vendor List
Copy of The New Tea Companion by Bruce Richardson and Jane Pettigrew
Copy of Restaurant Financial Basics
Four tea tastings covering the major tea families.
One lunch.
10% discount on Elmwood Inn Fine Teas and Benjamin Press products
Class photograph, diploma and press release.

**Class size limited to 22 Students**



Over 450 graduates have studied with us, including tea retailers, coffee shop owners, tearoom owners, B & B owners, restauranteurs, chefs, tea bar owners, flight crews, gourmet retailers, educators, clergy, lawyers, health care professionals, wedding consultants, yoga instructors and non-professional tea lovers who wanted to be immersed into the tea culture.

Who should attend?




1:30pm    Gathering & Introductions

1:45pm     Tea as a Lifestyle

Tea is more than a commodity or drink. It is a way of living for a growing number of Americans looking for a way to infuse health and serenity into their lives.

3:00pm     Tea Tasting #1: White & Green Teas

This is the first of four sessions where you’ll be introduced to tea grades, countries of origin, and cupping techniques as we experience specialty teas from around the world.

4:15pm     Understanding Specialty Tea

We follow tea as it travels from the bush to the cup in tea gardens around the world. Discover the unique characteristics of the specialty tea trade.

5:30pm     Creating Tea Foods

Shelley Richardson shares the secrets behind the beautiful recipes and balanced menus found in her three best-selling tea cookbooks.

6:30pm     Dismiss for day


9:00am     Tea Tasting #2: Black Teas

10:00am    Educating your Customers

Learn how to host in-house tea classes and events which will educate your customers and encourage brand loyalty - while you make a profit.

10:45am    Tea Tasting #3:  Herbals & Infusions

11:45am    Tea & Health

You’ve read Bruce Richardson’s articles on this timely subject in magazines such as Fresh Cup and TeaTime. Learn the latest on research studies being conducted worldwide and how you can infuse tea into a healthy lifestyle.

12:15pm   Lunch Provided

1:30pm   Retailing for a Profit

Discover how gift shop sales can boost tea sales and insure your profitability. We share our list of major purveyors where you can source the merchandise you need. This valuable resource will save you countless hours of work and save you thousands of dollars.

2:30pm    Tea Tasting #4 Oolongs

4:00pm   Develop Your Tea List

We help you design a unique tea menu while keeping in mind current and future tea trends.

5:00pm    Getting Down to Business

We guide you through the steps needed to establish and maintain a profitable tea business. Students receive a model tea business plan and equations needed to insure financial stability on a regular basis.

6:00pm    Closing Ceremony and Diplomas

6:30pm    Dismiss


There are experiences in life that help to define people....Tea Masterclass was one of those rare and precious experiences for me. Thank YOU!                                                                                           - Trish Shenck

Tuition: $1099